Smurfit Kappa is expanding its European operations with a new acquisition in Russia.
Smurfit Kappa, one of the world’s leading packaging companies focusing on paper-based packaging and cartons, has acquired the Russian packaging company Soyuz and strengthened its position and market share in the region.
Soyuz, a packaging manufacturer based in Moscow, produces cardboard and corrugated packaging for a variety of industries, not just in the packaging industry. The company currently employs about 300 people.
This acquisition strengthens Smurfit Kappa’s position in the Russian market. The company plans to further expand its position in Russia. In this way, the company wants to improve its customer proximity and expand market shares and offers to its local customers as well as to its multinational customers.
Leading packaging material supplier in Russia
With the purchase of Soyuz, Smurfit Kappa is now positioning itself as the dominant international packaging supplier in Russia. The packaging company giant is a leading producer of cardboard, corrugated and paper packaging of all kinds. The company already has three other plants in Russia, all in Saint Petersburg. These produce and deliver paper-based packaging and Bag-in-Box® products to customers across Europe.
Pim Wareman CEO of Smurfit Kappa Northeast Europe says on the acquisition of Soyuz: “I am pleased with the successful acquisition of Soyuz and welcome all new employees in the Smurfit Kappa Group.”
He continues: “Russia is a great and attractive market for us. The Russian market still offers great potential and opportunities for further market growth. With this acquisition, we have massively strengthened our presence in the Russian market and, in particular, in the Moscow region, which is fairly important for the packaging industry. ”
Corrugated cardboard and packaging materials for the packaging industry
In fact, the packaging material supplier and producer of cardboard materials is now moving closer to the many Moscow-based companies and potential customers from the packaging industry.
The Chairman of the Board of Smurfit Kappa Europe, Saverio Mayer said: “This measure supports the targeted expansion of products we offer for our customers and improves our market proximity. We plan to actively introduce and further develop the product range for paper based packaging materials and new innovations for packaging concepts into the Soyuz operations.”
Increased market penetration in Russia
Smurfit Kappa is one of the largest producers of paper-based corrugated and cardboard packaging material. The supplier for packaging offers a wide range of corrugated board products as well as an innovative and fast growing Bag-in-Box® business.
With the new acquisition, the company continues to strengthen its market shares and market penetration in Russia. For Smurfit Kappa, this will also open the doors for a lot of other opportunities and possibilities within Russia.
Source: Smurfit Kapp press release and own research.